By Michelle Burmeister, Communications Director
I started working for PAVE nearly two years ago, when the organization was gearing up to launch Board Corps. Interviewing for a marketing and public relations position, I was prepared to answer some of the typical questions about how to get media exposure for the organization and what are my ideas for using social platforms, etc. But, the main focus of the interview was “How will you make ‘governance’ interesting?” This has been my guiding mantra ever since.
I was not extremely well-versed in “governance” when I started at PAVE and I vaguely understood it’s importance based on my interview, but now, nearly two years later, I’m truly a believer in governance done well, because I’ve seen how an effective and dedicated board of directors can transform a school’s leadership and create positive and sustainable change.
Have I accomplished the goal of making governance interesting? We’ve seen a great response to our recruitment efforts for Board Corps, so we’re clearly on the right path to explaining the important roles that governance and leadership have in improving and sustaining high-potential schools. But, I’m continuously working on it, along with the rest of my team. Part of the challenge is using language that is universally relate-able and doesn’t have skewed connotations (i.e. government). Equating governance with leadership, vision and oversight, as opposed to power, dictating and laws, helps to change the conversation about what a non-profit or school board of directors should be doing to champion the mission and achieve the vision of the organization.
Explaining what governance actually is, and showing through examples that it’s interesting and important, is an ongoing process of educating Milwaukee’s professional community and schools. It’s a goal that PAVE needs to continue focusing on in order to achieve our mission of making excellent educational opportunities possible for Milwaukee families. Stay tuned for many more posts about governance on The PAVE Blog…
What is your understanding of governance in a volunteer board setting? How have your professional experiences shaped your understanding of board leadership?